Tag Archives: YCN

New Website Have A Look

So basically when I was doing my HND we had a brief to create a website for ourselves, overall I wasn’t happy with this at all so I have taken it upon myself to create myself a more professional site, in which possible clients etc. can contact me on and look into myself abit more.

I will be updating this site all the time and it isn’t 100% yet, I have a lot more planned.

So if you get a chance have a look on: http://alexrichardson93.wix.com/alexrichardsondesign

Any questions or know how contact me on either the new site or via here!


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Basic Product Research: Feel Good Drinks

What I know before research, Feel Good drinks are UK based and their made from 100% real fruit and have no added sugar, the ascetics of their bottles show me that there a high-end drinks company and that their no cheap, but this price come with quality, they are in a glass bottle with a well designed bottle print.

What Wikipedia has to say about the company:

Feel Good Drinks Co is an independent soft drinks company based in the United Kingdom. It was originally founded by three executives from Coca Cola UK, and the products are now sold in over 20,000 outlets in 14 different countries, including in supermarkets and bars.

It produces various ranges of drinks – still, sparkling juice, 100% juice, and a kids range that are made up of 2/3 juice and 1/3 water. All products contain no added sugar, and some have added Vitamin C. T

In my brief I have been asked to focus on certain drinks:

I’m looking at 4 of their 100% normal fruit juices and 3 of their sparkling juices, but to be honest this helps me out a little because I won’t need to include all of the designs.

Looking at the designs on the bottles and on their website, Feel Good drinks like to just clean, simple designs using little colour and clean line, this is the exact type of design that I like, they really like to use feel good imagery, keeping this in mind my designs will need to have this feel good effect, something simple, colour and inspiring will do perfectly.

Just a few visual aids to help me in my design process, I will be collecting these a lot, I can never have to many aids, little things can always help me when I’m stuck, I will be collecting these from different sources but they should all be relevent.

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Project: YCN

Below is one of the live creative briefs that form the basis of this year’s YCN Student Awards. Each has its own downloadable pack including any logos’ artwork and other additional information referenced in the brief.

YCN Briefs

The Feel Good Drinks Company

brief 1: focus on creating a new look for our pack design

brief 2: produce a national brand awareness campaign





feelgooddrinks.co.uk2 Y C N S T U D E N T AWA R D S 2 0 1 2 — 1 3

Make A Name For Both Of Us

Why should you spend your time on this brief?

1. It’s feel good… our drinks are tasty, healthy and based on previous YCN awards they should get the creative juices flowing a little faster than most.

2. We’re up for a challenge… even though our business is growing quickly, we aren’t afraid of change and taking risks.

3. We’ll make it real… finally and most importantly, if your idea is good enough we’ll use it. That’s what happened to Debbie Hulme’s Feel Good gnome animation which became an E4 campaign. A YCN winning idea will also feature prominently in our 2013 brand plans.

The creative challenge is detailed below, so if you want to make a name for yourself and create a CV which is second to none, then read on!

A Little Bit About Us

We are a relatively small, privately owned company which makes tasty, healthy drinks. The business was started by Dave, Chris and Steve in 2002 with a range of 3 juice drinks in 375ml glass bottles. We now offer 5 ranges including Feel Good Kids, Feel Good still & sparkling juices, Feel Good non alcoholic cocktails and Feel Good vitamin waters.

The “golden rules” we stuck to since the start of the business are that we only use 100% natural ingredients and never add sugar to our drinks. One major challenge we have is that consumers aren’t aware that almost all of the supposedly healthy drinks have lots of added sugar or artificial ingredients.

As the name suggests, our brand is all about making people feel good. We keep things simple and quite light-hearted, after all we’re not rocket scientists we just make tasty, healthy drinks. We do try to do our bit and have a Feelgoodness Days volunteering scheme for our team, along with our weekly Feel Good Fridays and our Feel Good Fund for good causes.

The Challenge

Because we love seeing new ideas we’ve given 2 briefs below. Brief #1 is focused on pack design. Brief #2 has a broader scope with the challenge of raising brand awareness. So let your creative taste buds be tickled and take your pick (if you’re feeling very industrious, we won’t stop you doing both!)

Brief #1 – A new look for Feel Good 

We think our pack designs look good. The designs are simple, colourful and impactful on shelf, the brand name is clear and most people get the fact that we are offering tasty, healthy drinks. 3 Y C N S T U D E N T AWA R D S 2 0 1 2 — 1 3

However there is a risk that we’re being a little modest with our communication of some the main reasons to drink Feel Good eg no added sugar and 100% natural ingredients. We also want to ensure that we strike the right balance between the communication that our drinks are healthy and having label designs which makes people smile and feel good.

We’re big fans of simple, uncluttered pack design, we like what we’ve got but recognise that the best designs are constantly evolving. The supporting information included in our project pack shows how our designs have evolved over the last 10 years, we’re up for change and would love to see some fresh ideas.

Brief #2 – Make the nation Feel Good 

The biggest opportunity in our business is to raise awareness of our brand. We know that when someone tries one of our drinks, they’ll give it a big thumbs up. The trouble is, currently only 2 out of 5 of our target market are aware of Feel Good Drinks when shown a picture of our bottle.

That’s where you come in! We are looking for creative ideas for a national communication campaign to raise awareness of Feel Good Drinks. We need you to think big – we want to see ideas that stop people in their tracks and make them feel good, an ear to ear grin kind of good.

The communication objectives are really simple: people need to know our brand name, what our drinks look like and that our drinks are choc-full of tasty goodness. We want the communication to be unique, memorable and very feel good. We’re up against some soft drinks giants with very big pockets, so be brave, be cheeky if you want, but above all be noticed!

Creative Requirements

Brief #1 please focus on the label designs rather than the bottle shapes. We’d like the ideas to focus on our still and sparkling juice ranges but ideally you’d also demonstrate how your idea could be translated to our other ranges. We’ve supplied the current brand typeface and logo, but please feel free to change, challenge and be creative.

Brief #2 we have a completely open mind as to which communication channels we use for the national campaign. We like outdoor advertising because it can be confident and impactful, TV has also worked well for us in the past. We’re big fans of digital, our Facebook and Twitter family is growing quickly and provides the opportunity to spread our message virally. Whether an idea works across a number of media channels will be one of the judgement criteria, so get stretching!

Feel free to incorporate the Feel Good Drinks logo and images of our bottles into your work where appropriate. For the communication campaign we’d like you to focus on our small bottle still and sparkling juice drinks. Images of these can be found in the project pack.4 Y C N S T U D E N T AWA R D S 2 0 1 2 — 1 3

Target Audience

16-34 year old adults who are happy to pay a little bit more for a healthy, tasty soft drink that isn’t full of junk. They are an up-beat, look-on-the-brightside, sociable bunch, who like to work hard but always find time for some feel good fun and games.

Tone of voice

PMA people – you can’t call yourself Feel Good Drinks and be miserable! The message should always be friendly, fun, and just a little bit cheeky. Please don’t get all serious on us now. It’s about talking to people on their level, making a connection and making them smile.

Additional Information

Read all about us at our site and stay up to date with what we’re doing by becoming a Facebook fan or a Twitter follower.

And remember, Drink Good….Feel Good!

Deliverables, Artwork and Additional Information

For guidance on how to submit your work, please adhere to the main deliverables information in the Student Awards section of the YCN website.

Any additional supporting information referenced in the brief can be found in the supporting project pack on the YCN website – http://www.ycn.org

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