So or my brief I am deciding to design for WWF, this is an organization that sole purpose is to protect endangered animal species, they are trying to do everything in there power to protect our current prime target animals from big cats like tigers and lions, to species of monkeys and gorilla’s etc. This is one of the leading companies in the world that have a vice and can make a difference with donations and charity events, Everyone with a TV has probably seen a WWf advert for adoption for an animal and even the smallest donation can make a different so I want to focus on making a charitable piece of design/ art work to be created for auction to help raise funds for them.
WWF’s website is very simple and has on it’s first page is a species directory with all of the endangered species that they help, straight away without saying anything about themselves they talk about the animals, so for me this is showing that they just want to help, there not in it for themselves only the animals.
Below I have collected some previous WWF advertising and to my surprise they all vary in style and design premise.
This is the first that I collected and the message behind the image is really strong and works so well with the design, it’s all about respecting the planet this advert and for them to use shock advertising to a degree is fantastic, not often companies use this in the right places or circumstances but WWF have create a perfect advert with a really strong and important message for today.
Something so simple as being responsible can be translated in to such a simple and basic format for people to understand is amazing, it’s always good to not over-think a design and always see if there’s something that could be achieve not in an easier way but simpler way.
I was surprised to see an advert from WWF like this on a different medium rather than standard paper or card, having a backdrop like this is really clever and works so well enforcing this whole look after the planet and it’s other inhabitants and for them to use and even think of the paper they used is really clever I think because at-least for me most of the messages I get on the second look rather than the first.
This time WWF are focusing on de-forestation and I would have never thought of something like this, a lot of time and thinking must go into there adverts, So even thought I have an idea for my final piece now It would be really worth me having a long thought and sketch to come up with as many different idea’s that I can because even the worse idea could be developed into the best idea that I have had?..
Again something different, this time WWF have used something so common and used by most people in the world today a computer, they have used the icon computer mouse icon/symbol, so it connects everybody to the cause and the advert because I think it’s making them feel like they can stop this because it’s true they can stop and help prevent it all if enough of us get up and help.
WWF have causes and issues that they are trying to help and bring to focus in today’s society, anything form animal endangerment to deforestation and chemical spills, they do it all which is a really good thing because they’re not just focusing on one thing they trying to help every issue in the world to do with the environment.
Another very strong and powerful message that they are focusing on, what I have learnt in this small amount of WWF research is that they do a lot more than I ever thought and they have some really strong and powerful underlying messages in the advertising and this is something that I want to translate into my work.
My next steps in this project is to write up my brief and get started with the designing of this project.