Tag Archives: Penguin Books

New Website Have A Look

So basically when I was doing my HND we had a brief to create a website for ourselves, overall I wasn’t happy with this at all so I have taken it upon myself to create myself a more professional site, in which possible clients etc. can contact me on and look into myself abit more.

I will be updating this site all the time and it isn’t 100% yet, I have a lot more planned.

So if you get a chance have a look on: http://alexrichardson93.wix.com/alexrichardsondesign

Any questions or know how contact me on either the new site or via here!


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Last Minute Updates to the Design’s.

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After having the pieces done for a couple of days I started to get annoyed with the way they looked, So I decided to have a look back at some previous WWF posters/advertisements to inspirations and here’s what I came up with, the others all featured the logo in a little box and the type that I have created wasn’t working for me so I changed it.

The designs really needed the something at the bottom of the pieces, they looked really bland and empty so I changed this.




These posters seem to use block capital type and this works well because it makes the quotes/ what there saying more firm and bold, so this is what I have changed my typeface for my WWF pieces too, I previously used American Captain which is one of my favorite typefaces but I do seem to use it quiet a bit so a change is nice and for this project it didn’t suit it properly.

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First Thoughts About Punctuation Marks

So for part 3 of this project I have been asked to invent and design a new punctuation mark for any purpose, so this project is pretty open-minded.

First thoughts are to think about what marks have already been made and the way they look – the most common are obviously things like “? – question mark, ! – explanation mark, ” – speak marks, ( ) – brackets, etc” all of these are very well know and used all the time by pretty much everyone that uses type whether its hand written or on a computer in an office or designing.

First Initial design thoughts:

First thinking about what type of punctuation I could design a type mark for is hard because a lot of them have already been done but I can re-design them I guess, but below is a list of possible ones and from this I will choose from these:

Sarcasm: The use of irony to mock or convey contempt.

First thoughts for this punctuation is to have brackets rather than I finishing mark like a question mark, brackets would be more clear and straight forward.


Whatever kind of look you were going for, you missed.
If I throw a stick, will you leave?
If I want to hear the pitter patter of little feet, I’ll put shoes on my cats.
Does your train of thought have a caboose?
Nice perfume. Must you marinate in it?

Rhetorical Question: A question asked merely for effect with no answer expected. The answer may be obvious or immediately provided by the questioner.

This would have to be a lot like a question mark for me but with a subtle but noticeable enough difference.

These are the only to that I can really think of and I have already got some idea’s for them.


What’s the matter with you?
Don’t you know any better?
Have you no shame?
What the hell?
Do pigs fly?/Do fish swim?/Can fish drown?
Are you crazy?
Who cares?
How should I know?
“Are you kidding me?”
“Isn’t that nice?”
“But who’s counting?”

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Brief: Project Type Portfolio – end of year

Project: Type Portfolio – end of year

Module: Graphic Design with Typography 1


Now that you are coming to the end of the first year you should be at a stage in your professional development at which we can assess your typographic skills. You now have an opportunity to re-work old pieces and to create new ones.

You are strongly advised to read the Learning Outcomes for the module, Graphic Design with Typography, and to look at any feedback sheets to know what are your areas of strength and weakness so that you can address these.

You will be working independently for much of this project as we wish to see how you generate and develop concepts on an independent basis. You can of course seek advice at all times.

The Brief

The brief is in three parts, of which you must complete at least two parts.

Part 3 is compulsory. You can also choose to do EITHER part 1 or 2.

Part 1:

You may re-work the pieces that you have already submitted for this module, using the skills that you have subsequently learnt to improve and develop the work.

These pieces are the typographic postcards for St Brides and the book jackets.

Please remember to re-submit the sketchbooks for these projects. You may add to these if you feel it necessary.

If you undertake this part please submit the original pieces as well as the new ones so that we can judge the difference.

You will be marked down if you have not addressed typos or other issues already raised by staff

Part 2:

Undertake any small typographic project that you think will show off your skills. You may use imagery but typography must be the significant part.

This could be anything you choose, such as: a simple layout, set a poem or lyric, a typographic poster, a logo. Please discuss your choice with a tutor before you start.

You will need to write out a very short brief to say what you intend to do. You will need a sketchbook.


On the website of Jonathan Barnbrook is a brief written by him that asks students to invent a new punctuation mark (brief 02).

You can find this at: http://www.edu.barnbrook.net/studentbriefs.html.  It is the second of the three briefs there.

Part 3

Create a poster that is a (mainly) typographic response to your visit to the Turner Contemporary and Margate in general. This poster could be commissioned/used by the local tourist board to promote art in Margate in general and at the Turner contemporary ion general. Please present this at A3 portrait format.

Specific Learning Outcomes

For all of these briefs you will need a SMALL sketchbook that answers these learning outcomes:

  • Explored and understood the practical constraints of a design brief
  • Produced and evaluated solutions to a design brief that encompasses set criteria
  • Explored and analysed the connotations of typeface choice and be able to justify decisions across a wide range of applications
  • Begun to demonstrate an awareness of contemporary typographic trends and innovative developments
  • Begun to develop their ability to solve design problems within the structure of a design brief
  • Raised awareness of the concepts and practice of graphic design needed to underpin the creative process
  • Begun to apply the practice of thorough and relevant research as an aid to the development of individual creativity
  • Begun to understand and use skill, and critical judgement when choosing and using type, which will allow creative freedom in their design solutions



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Evaluation and Reflection:

To start of with I was 100% sure on what I was doing I was enjoying it all and knew what I wanted to do, but after the last couple of days in the final designing of the site I have questioned whether the road I went down was right?

Having a look at other people’s work in the group I realized that my research into web-based design wasn’t very good and to be honest I really suffered because of this, I was so set in what I was doing with designing the pages and editing them in Photoshop to be turned into a site after in dream weaver. Going forward from this stupid mistake I could have saved myself a lot of stress because of the deadline, I could have created a much better site including possibly different coding aspects that I have seen today and on other portfolios.

I will continue with this But I will do It all again, keeping my original vision in mind though, not worrying about the deadline or anything just my own web-based portfolio for myself out of college and in the real world, looking for real work, free-lance or experience.

2) Reflection of own working practices:

My time keeping for this project went right out of the window I was way to layed back with it all and I think that my final design suffered because of this, if I kept to a good solid pace through it all I would have got a lot more done and I would have hoped that My site would feature some of the different things that I originally what’d it to.

I originally though my research was good and I guess that it was but after having a look now, I realized that I could have done a lot more and it would have been more effective for me to widen my research area, especially with the ways I could design my portfolio, but other than that the research that I did was very relative to my work and it did inform me and help me a lot. My research more than anything opened my eyes to see what works well on a site and what doesn’t and because of this it allowed me I think to draw some good conclusions in my idea development.

But overall looking at what I have achieved this week I have done a lot, I made my website from scratch it is 100% mine no help from any other web-based aid and for me this was an achievement because It pushed me to continuously develop my work on the computer and get it to a standard that I was happy with for now till later development.

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Dream Weaver Process

Picture 1After slicing all of the button area’s on my pages for my web-based portfolio on Photoshop I opened them all up in Dreamweaver, In this program it allows me to link these buttons to other pages to create a website quickly and easily – the only problem is it’s kind of temperamental and often mucks up for me so I have to be calm and careful this time round.

Below is a screenshot o the code that has been created for my webpage, this coding is everything that my webpage is, were things begin and end, how big aspects of the design are, everything.

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Picture 3This screenshot just shows the process of linking the button to the correct page – before I can do this I need to source the folder which is done by going on “Site, New Site,” on this options page I needed to name my new site and then source the root or master folder which has everything in. To link the sliced button’s I just need to select them and drag the link marker to the correct page which after finding the root folder is on the right hand side of the page.

Picture 4Now before I said about it mucking up and this is exactly what it has done, the sliced selections have moved for not reason and it’s really frustrating because there is no reason they should be doing this.

Picture 5

Picture 6I sort of realized that the reason the pages were almost coming apart was because the sliced buttons were to small so I had to go back into Photoshop and make ever sliced section larger and re-save them all, a lot of time to do this but 100% worth it.

Picture 7Screenshot of a page being re-sliced.

Picture 8 After each page was done I just need to centre them so when opened in a browser they always appear in the centre of the page not to the left in this case, all I have left now is to test all of the links and test the design in multiple browsers.


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Portfolio Page

After first creating the Home page design I went onto creating the Portfolio page, I began by having a think about the layout and I went back to the sketch book to decide how it could look and function, I decided to make the page long so the work could be seen at size just by scrolling up and down. Doing it this way I think makes the websites function better rather than over complicating it all with stupid animations and unnecessary gimmicks.

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I first went about by deciding how long the portfolio page should be, I decided that It might be better having more pages rather than one massive one, although this is sort of what I want.

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Originally I wanted to have several long pages which featured all of my portfolio, but after thinking about how the pages would look and function I decided against this – instead I am going to have individual pages for each different piece of design work, with a list of links on the side for each design.

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So this is my type tours page for the portfolio part of the website, I will need to do this for each design – some pages will need to be longer to fit the design pieces on – below is a screenshot of a possible way of doing the pages, I have put a very light grey colour as the back drop but I decided against this because when my designs were viewed in an online browser they didn’t look right because of the white negative space around them.

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Above is a rough, not 100% completed final design, I still need to figure some bits out but overall I am a lot happier with it like this rather than having the portfolio on really long pages.


I next have to

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Information Writing

So basically to save time and get everything ready for when I am at the stage of creating my web-based portfolio I am going to think about writing up my “About Me” and my “Contact Information” – doing this now will also allow me to see the way the text stands by itself to check for errors and possible adjustments and grammar corrections.

About me:

“I don’t what this section to be to long, it has to be short, full of information and the most important thing is it has to show a side of my personality – to understand how other designers have done their own personal about me’s I have gone onto some good online portfolios to have a look”

Below is a good About me from http://www.davidairey.com/about/

“I’m a graphic designer and occasional author who specialises in designing brand identities. People hire me because I help make their businesses more profitable.

Companies I’ve worked with include Yellow Pages (Canada), Giacom (England), Asian Development Bank (Philippines), and Berthier Associates (Japan).

David Airey

Self-employed since 2005, my business is successful because it’s less about me, and more about my clients; about the direction their companies are heading and about the success they will achieve. The ideas I create don’t just ensure my clients stand-out, they also provide timeless visual expressions that enable clients to engage and connect with their own customers more effectively than ever before.

The people I work with are often kind enough to offer testimonials.

I’ve gained experience in both the United Kingdom and the United States and you’ll now find me in my home studio in Northern Ireland where I work with great people all over the world”

– The About me above features a large mid section image which is a nice feature to have it allows the client or employer to put a face to the personal they now sort of know after reading the About me. –

About Me:

– I’m Alex Richardson and I am a young Graphic Designer living In Kent, England – I have previous studied Art, Photography and ICT to a high level and I am constantly striving to improve and develop my skills. I am currently studying a Graphics HND but I am also looking for free-lance Job’s or possible employment, During my years of designing I have been trying to find out what I enjoy the most and what I’m really passionate about and that Is creating clean and simple designs which can be seen in my portfolio, I am kind of a perfectionist when it come to getting things right and getting them to line up and work to the best degree they can.

I am currently confident using the following programs: Adobe Photoshop – Adobe Illustrator – Adobe In Design – Macromedia Flash – Macromedia Fireworks – Macromedia Dream Weaver.

Contact Information:

– For my online portfolio I have decided to create a new work only Email –

Contact me:

Email: Alexrichardsondesign@live.co.uk

All Emails will be replied within 24 hours.

I have also decided that there is no need for me to have a tag line yet, if one comes along in the future I may use it but for now I don’t think it’s practical or worth it.

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Last Minute Edit

Just before printing my teacher pointed out to me that I have a mis-spelt word in the title, I have no idea how this happened but it’s all good now it’s been sorted.

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Semiotics Poster Analysis

So even though I am now creating my own poster for me a Luke for our semiotics poster I still think it will be relevant to analysis James’s to see what works well on he’s design and to see what can be improved and what doesn’t work.

IMG_0337So basically this is the last copy I have been sent from James for the group semiotics poster and I did like it but Luke has pointed out to me that the design Is pretty much a copy of another design!, so I we have decided to do something original and hopefully successful for our poster, there are aspects that I like on this design though like the colour scheme, other than that the design is very basic and it doesn’t really step of the norm, I do like simple designs but I think this design is lacking, this is just my opinion and I hope to have my design done soon.

semiotics-poster-finalJames design is pretty much a copy of this one…




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