After reading through all of the briefs available on the YCN website I decided that for me the best one to do is the “Feel Good Drinks”, This is because the brand is unknown to me but it sparked my interest, The brief has to separate aspects to it, two different briefs, one asking me to create an interesting packaging design focusing on the only the packaging only and the other asking me to communicate their brand across their target audiences spectrum, focusing on communication through things like TV, Adverts and magazines.
The brief that I feel I could do the best is the 2nd, this is because I feel I could do a better good at that than the 1st brief, the 1st I felt was to restricting on what I could do, the bottle shape and packaging couldn’t be changed but how they were displayed and marketed could, but this wasn’t for me.
Brief #2 – Make the nation Feel Good
The biggest opportunity in our business is to raise awareness of our brand. We know that when someone tries one of our drinks, they’ll give it a big thumbs up. The trouble is, currently only 2 out of 5 of our target market are aware of Feel Good Drinks when shown a picture of our bottle.
That’s where you come in! We are looking for creative ideas for a national communication campaign to raise awareness of Feel Good Drinks. We need you to think big – we want to see ideas that stop people in their tracks and make them feel good, an ear to ear grin kind of good.
The communication objectives are really simple: people need to know our brand name, what our drinks look like and that our drinks are choc-full of tasty goodness. We want the communication to be unique, memorable and very feel good. We’re up against some soft drinks giants.
This brief was for me and I have been waiting for a while to include illustrations in my work and this brief could be the one but first I will need to do some research into the brand and from that I can start to develop some idea’s from what I have learnt, I have been supplied some images of their products and the logos, so for now I can begin at least by creating very rough and basic idea’s and then develop them accordingly.
Thing to keep in mind while designing for this brief, Keep it cheerful, don’t make it serious, keep it colourful, make it eye-catching, use their logo, big them up and don’t be afraid to take the piss.