Tag Archives: Design Brief

New Website Have A Look

So basically when I was doing my HND we had a brief to create a website for ourselves, overall I wasn’t happy with this at all so I have taken it upon myself to create myself a more professional site, in which possible clients etc. can contact me on and look into myself abit more.

I will be updating this site all the time and it isn’t 100% yet, I have a lot more planned.

So if you get a chance have a look on: http://alexrichardson93.wix.com/alexrichardsondesign

Any questions or know how contact me on either the new site or via here!

Thanks

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Brief Analysis Feel Good Drinks

After reading through all of the briefs available on the YCN website I decided that for me the best one to do is the “Feel Good Drinks”, This is because the brand is unknown to me but it sparked my interest, The brief has to separate aspects to it, two different briefs, one asking me to create an interesting packaging design focusing on the only the packaging only and the other asking me to communicate their brand across their target audiences spectrum, focusing on communication through things like TV, Adverts and magazines.

The brief that I feel I could do the best is the 2nd, this is because I feel I could do a better good at that than the 1st brief, the 1st I felt was to restricting on what I could do, the bottle shape and packaging couldn’t be changed but how they were displayed and marketed could, but this wasn’t for me.

Brief #2 – Make the nation Feel Good 

The biggest opportunity in our business is to raise awareness of our brand. We know that when someone tries one of our drinks, they’ll give it a big thumbs up. The trouble is, currently only 2 out of 5 of our target market are aware of Feel Good Drinks when shown a picture of our bottle.

That’s where you come in! We are looking for creative ideas for a national communication campaign to raise awareness of Feel Good Drinks. We need you to think big – we want to see ideas that stop people in their tracks and make them feel good, an ear to ear grin kind of good.

The communication objectives are really simple: people need to know our brand name, what our drinks look like and that our drinks are choc-full of tasty goodness. We want the communication to be unique, memorable and very feel good. We’re up against some soft drinks giants.

This brief was for me and I have been waiting for a while to include illustrations in my work and this brief could be the one but first I will need to do some research into the brand and from that I can start to develop some idea’s from what I have learnt, I have been supplied some images of their products and the logos, so for now I can begin at least by creating very rough and basic idea’s and then develop them accordingly.

Thing to keep in mind while designing for this brief, Keep it cheerful, don’t make it serious, keep it colourful, make it eye-catching, use their logo, big them up and don’t be afraid to take the piss.

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Project: YCN

Below is one of the live creative briefs that form the basis of this year’s YCN Student Awards. Each has its own downloadable pack including any logos’ artwork and other additional information referenced in the brief.

YCN Briefs

The Feel Good Drinks Company

brief 1: focus on creating a new look for our pack design

brief 2: produce a national brand awareness campaign

Social

@feelgooddrinks

facebook.com/feelgooddrinks

WEBSITE

feelgooddrinks.co.uk2 Y C N S T U D E N T AWA R D S 2 0 1 2 — 1 3

Make A Name For Both Of Us

Why should you spend your time on this brief?

1. It’s feel good… our drinks are tasty, healthy and based on previous YCN awards they should get the creative juices flowing a little faster than most.

2. We’re up for a challenge… even though our business is growing quickly, we aren’t afraid of change and taking risks.

3. We’ll make it real… finally and most importantly, if your idea is good enough we’ll use it. That’s what happened to Debbie Hulme’s Feel Good gnome animation which became an E4 campaign. A YCN winning idea will also feature prominently in our 2013 brand plans.

The creative challenge is detailed below, so if you want to make a name for yourself and create a CV which is second to none, then read on!

A Little Bit About Us

We are a relatively small, privately owned company which makes tasty, healthy drinks. The business was started by Dave, Chris and Steve in 2002 with a range of 3 juice drinks in 375ml glass bottles. We now offer 5 ranges including Feel Good Kids, Feel Good still & sparkling juices, Feel Good non alcoholic cocktails and Feel Good vitamin waters.

The “golden rules” we stuck to since the start of the business are that we only use 100% natural ingredients and never add sugar to our drinks. One major challenge we have is that consumers aren’t aware that almost all of the supposedly healthy drinks have lots of added sugar or artificial ingredients.

As the name suggests, our brand is all about making people feel good. We keep things simple and quite light-hearted, after all we’re not rocket scientists we just make tasty, healthy drinks. We do try to do our bit and have a Feelgoodness Days volunteering scheme for our team, along with our weekly Feel Good Fridays and our Feel Good Fund for good causes.

The Challenge

Because we love seeing new ideas we’ve given 2 briefs below. Brief #1 is focused on pack design. Brief #2 has a broader scope with the challenge of raising brand awareness. So let your creative taste buds be tickled and take your pick (if you’re feeling very industrious, we won’t stop you doing both!)

Brief #1 – A new look for Feel Good 

We think our pack designs look good. The designs are simple, colourful and impactful on shelf, the brand name is clear and most people get the fact that we are offering tasty, healthy drinks. 3 Y C N S T U D E N T AWA R D S 2 0 1 2 — 1 3

However there is a risk that we’re being a little modest with our communication of some the main reasons to drink Feel Good eg no added sugar and 100% natural ingredients. We also want to ensure that we strike the right balance between the communication that our drinks are healthy and having label designs which makes people smile and feel good.

We’re big fans of simple, uncluttered pack design, we like what we’ve got but recognise that the best designs are constantly evolving. The supporting information included in our project pack shows how our designs have evolved over the last 10 years, we’re up for change and would love to see some fresh ideas.

Brief #2 – Make the nation Feel Good 

The biggest opportunity in our business is to raise awareness of our brand. We know that when someone tries one of our drinks, they’ll give it a big thumbs up. The trouble is, currently only 2 out of 5 of our target market are aware of Feel Good Drinks when shown a picture of our bottle.

That’s where you come in! We are looking for creative ideas for a national communication campaign to raise awareness of Feel Good Drinks. We need you to think big – we want to see ideas that stop people in their tracks and make them feel good, an ear to ear grin kind of good.

The communication objectives are really simple: people need to know our brand name, what our drinks look like and that our drinks are choc-full of tasty goodness. We want the communication to be unique, memorable and very feel good. We’re up against some soft drinks giants with very big pockets, so be brave, be cheeky if you want, but above all be noticed!

Creative Requirements

Brief #1 please focus on the label designs rather than the bottle shapes. We’d like the ideas to focus on our still and sparkling juice ranges but ideally you’d also demonstrate how your idea could be translated to our other ranges. We’ve supplied the current brand typeface and logo, but please feel free to change, challenge and be creative.

Brief #2 we have a completely open mind as to which communication channels we use for the national campaign. We like outdoor advertising because it can be confident and impactful, TV has also worked well for us in the past. We’re big fans of digital, our Facebook and Twitter family is growing quickly and provides the opportunity to spread our message virally. Whether an idea works across a number of media channels will be one of the judgement criteria, so get stretching!

Feel free to incorporate the Feel Good Drinks logo and images of our bottles into your work where appropriate. For the communication campaign we’d like you to focus on our small bottle still and sparkling juice drinks. Images of these can be found in the project pack.4 Y C N S T U D E N T AWA R D S 2 0 1 2 — 1 3

Target Audience

16-34 year old adults who are happy to pay a little bit more for a healthy, tasty soft drink that isn’t full of junk. They are an up-beat, look-on-the-brightside, sociable bunch, who like to work hard but always find time for some feel good fun and games.

Tone of voice

PMA people – you can’t call yourself Feel Good Drinks and be miserable! The message should always be friendly, fun, and just a little bit cheeky. Please don’t get all serious on us now. It’s about talking to people on their level, making a connection and making them smile.

Additional Information

Read all about us at our site and stay up to date with what we’re doing by becoming a Facebook fan or a Twitter follower.

And remember, Drink Good….Feel Good!

Deliverables, Artwork and Additional Information

For guidance on how to submit your work, please adhere to the main deliverables information in the Student Awards section of the YCN website.

Any additional supporting information referenced in the brief can be found in the supporting project pack on the YCN website – http://www.ycn.org

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Brief: Project Typographic Postcards

Preamble

Having undertaken an initial project on type in the environment you are now asked to develop your skills with type and to show how you are able to apply it. You are also asked to explore the development of type and to begin to understand how and why typography is the result of its history.

You are to imagine that St Bride Library is holding a three-day conference about the history of Typography. In order to promote this conference they have issued a series of postcards. Half of these postcards describe a specific typeface and it’s designer. The other postcards show an aspect of the history of type.

The Brief

You are to design TWO A5 postcards to promote the History of Type conference at St Bride.

One of your postcards will be of a specific typeface. You will be allocated this. The aim of this postcard is to visually describe and highlight the characteristics, unique qualities and key aspects of the typeface. The reverse of this postcard should include a blurb of no more than 50 words that explains who designed this typeface, what was their reason for doing so and what special purposes this typeface fulfils (if you can find these things out).

The second postcard should describe in an interesting manner any aspect of the history of typography. This aspect is of you choice and can be very specific or more general. You may use found images but must credit/reference these on the reverse of the card. Also on the reverse of the card you must include a blurb of no more than 50 words describing why the aspect of type history that you have chosen is significant and important in the development of type.

Both cards must also include on the reverse the following text:

The History of Type Conference at St Bride Library

1st-3rd December 2011

www.stbridelibrary.com

Please note that this is a very short project and you must submit two fully finished postcards.

Research and development

I will need to present a body of work that shows that I have carried out research into the history of typography, as well as the uses and applications of type. I must demonstrate how this research informs my ideas generation, development and realisation.

The Type font that I have been given to develop for my first postcard is ” Garamond”

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