Tag Archives: books

New Website Have A Look

So basically when I was doing my HND we had a brief to create a website for ourselves, overall I wasn’t happy with this at all so I have taken it upon myself to create myself a more professional site, in which possible clients etc. can contact me on and look into myself abit more.

I will be updating this site all the time and it isn’t 100% yet, I have a lot more planned.

So if you get a chance have a look on: http://alexrichardson93.wix.com/alexrichardsondesign

Any questions or know how contact me on either the new site or via here!


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Greek Myths and Legends Design Process

After doing extensive research and developing my idea’s I am now creating my design on the computer using Abode Illustrator and Photoshop.

Picture 1

I started by setting up some layers that I know that I would need, like grid layers, image ones and text ones, no doubt there will be plenty more by the end of the design phase.

Picture 2

I started by first making the canvas to the correct size, which is 283mm across and 197mm in height, from this I added my first grid which allowed me to set up the correct sizes for each page and the spine, which is 23mm in width.

Picture 3

Using an Image that I previously collected and worked from I made the 3 boxes which is feature on classic penguin Books, I noticed that the bottom orange box in slightly larger than the top, although the boxes are in orange at the moment they will change later on in the design Phase.

Picture 4

Picture 5

Screenshot of type comparing.

Picture 6

Screenshot of title type line up using a another grid to centre it up.

Picture 9

The next step of type was the books author’s name, which wasn’t in bold which I could easily see from comparing it to my collected source.

TypeFace: Gill Sans MT, Regular, 18 pt, centred.

Picture 10

something that I noted from images of classic Penguin Books was that they all had a small line separating the title to the author’s name, my line was small, only 2cm long and a 2 pt size, this will be in the same colour as the outer section.

Picture 12

Screenshot of how the line works so well and this is before the colour change.

Picture 13

Just a quick screenshot of the amount of layers just used at this point during the design process.

Picture 14

I now moved onto the spine type aspects of the design, I first rotated the type 90 degree’s and made a small grid to line it up correctly.

Spine Type: Gill Sans MT, Regular, 22 pt, Centred

Picture 15

I decided to have a quick look at the colour aspects of the design, I originally change the outer boxes to purple but on a quick test print it was too hard to see the type on the colour so I will later change it, This screenshot also features the grid that I am currently using.

Picture 17

After my realisation of the colour troubles I went about changing it to a more suitable colour, after mucking about I was set on this, clean, simple and calm on the eyes, this light blue worked well with the whole design.

Colour Details: 210, 74, 93, 62, 166, 237, 63, -15, -38, 68, 22, 0, 0, color for Abobe Programs.

Picture 18

The all important Penguin Logo, I was originally going to use the penguin without the orange around it, but after seeing how well it set the blue off and the whole design I knew that I made the right choice, the logo was centred using a grid.

Picture 19

To make it obvious that the stories in this book aren’t really I noted that on Some Other Penguin Books had the genre of the book on th cover, So I though It would look good to have them On either side of the title on the vertical, I doing this is makes the genre obvious but subtly.

Picture 22

Having all of these little features works really well together and they are all relevent, the bar code was collected for a secondary source and the other information was noted from another source which has been collected.

Picture 23

Reverse type: Body Text; Gill Sans MT, Regular, 12 pt, Centred, Bottom Text; Gill Sans MT, Regular, 10 pt, Centred

This is the final design and I am really happy with it, it looks exactly like a classic penguin Book and every feature works well together, it was made within the 3 hour time limit . Certain decisions really affected how the design came out looking and I’m really happy with it.

The only thing that I would like to change possibly in the future is to have an image subtle on the design somewhere, possible within the top logo on the front or the back, maybe I could develop this further if time allows me and the computer works with me.

Next step will be to research more and design my next book jacket when I have been given the topic. The book jackets will be mounted onto actual books for my portfolio, this will really show them off in a good way.


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Classic Penguin Books


Penguin Books is a publisher founded in 1935 by Sir Allen Lane. Penguin revolutionised publishing in the 1930s through its high quality and inexpensive paperbacks.

Penguin Large book cover

Penguin Books are world know for being high quality and having simple designs, the design above is a basic classic Penguin Book front cover, it features the classic orange outer sections with the cream/white strip going through the middle, on Penguin books the logo’s are a lot larger than other books out there, this I would say Is so they can be easily recognised. The type used on the cover is “Gill Sans” , this typeface is very clean, simple and highly legible, which it needs to be because Penguin Books attract a wide audience from young children to the elderly, this is because of their wide range of books genres.


From time to time Penguin Books would feature different coloured outer rather than just having orange, this could depend on the what the book is about, some Classic Penguin Books used to feature images on the front covers rather than just having the book’s title and the author, the illustrations used are always were simple and normally just black and white.


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