FMP WWF Design Brief

K college 
HND 2 Graphic Design

Module: Illustration & typography

Date set: 10 March
Date due: 19 May 

The Brief                                                   

In this brief for your final major project you will be focusing on the company WWF, a highly reconcilable charitable company that is a preventative organization for the protection of endangered animals and environmentally issues.


You have been set the task to create between 2 and 5 design pieces using illustration as the main form of visual communication; the designs can be no bigger than A1 but can be any format. The pieces must feature the same style through-out as part of a set, this can be 100% your own choice how you go about this, the illustrations can be computer designed or psychical illustration’s dependent on your chosen style.


The theme of your design work can be anything that WWF deals with, animal endangerment, environmental issues and sponsorship; the pieces are being design to be sold at charity to raise funds for WWF for your chosen issue/ message. The design must feature the WWF logo somewhere, in some form; this is the only feature that must be used.


Think very carefully about the message you are trying to portray in your design work, current and previous WWF advertising have a powerful message for each advert, this is something that you will need to think about for your own designs, this message/theme will determine the whole design of the pieces. This message can be subtle or bold, this is your choice on how you go about this, research will be key to successful pieces, but remember they are for sale so the visuals in your illustrations must be appealing to your target audience.


Research Materials


The designs should not only feature WWF style but your own, this is also a way of getting exposure in the design world as well as helping a worthwhile cause, these design’s should take inspiration from WWF advertising but at the same time be fundamentally different. Using what you have learnt throughout your design course in ideology and methodology.


Your research should be reflected in your final designs, this can be produced in a sketch book or a blog, in addition to your research other research methods could be used as well in your design work like mind maps, mood boards, etc., it is good design practice to consider all types or research and ways of researching, inspiration can come from anywhere.

Learning outcomes:


  • To greater your own knowledge about the design world and there practices.
  • To develop an illustrative style.
  • To push yourself with issue’s and important decisions in your work.
  • Finally to show that you can design and create.

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