Comparing my work to my Brief.

Seeing that my work is based around a pretty specific brief that I have wrote and for feedback  for myself  I will now compare my work to the brief, making sure that the work is to the standards and restrictions of the brief, so here’s the brief again:

K college  HND 2 Graphic Design

Module: Illustration & typography

Date set: 10 March Date due: 19 May 

The Brief 

In this brief for your final major project you will be focusing on the company WWF, a highly reconcilable charitable company that is a preventative organization for the protection of endangered animals and environmentally issues.

You have been set the task to create between 2 and 5 design pieces using illustration as the main form of visual communication; the designs can be no bigger than A1 but can be any format. The pieces must feature the same style through-out as part of a set, this can be 100% your own choice how you go about this, the illustrations can be computer designed or psychical illustration’s dependent on your chosen style.

The theme of your design work can be anything that WWF deals with, animal endangerment, environmental issues and sponsorship; the pieces are being design to be sold at charity to raise funds for WWF for your chosen issue/ message. The design must feature the WWF logo somewhere, in some form; this is the only feature that must be used.

Think very carefully about the message you are trying to portray in your design work, current and previous WWF advertising have a powerful message for each advert, this is something that you will need to think about for your own designs, this  message/theme will determine the whole design of the  pieces. This message can be subtle or bold, this is your choice on how you go about this, research will be key to successful pieces, but remember they are for sale so the visuals in your illustrations must be appealing to your target audience.

Research Materials

The designs should not only feature WWF style but your own, this is also a way of getting exposure in the design world as well as helping a worthwhile cause, these design’s should take inspiration from WWF advertising but at the same time be fundamentally different. Using what you have learnt throughout your design course in ideology and methodology.

Your research should be reflected in your final designs, this can be produced in a sketch book or a blog, in addition to your research other research methods could be used as well in your design work like mind maps, mood boards, etc., it is good design practice to consider all types or research and ways of researching, inspiration can come from anywhere.

Learning outcomes:

  • To greater your own knowledge about the design world and there practices.
  • To develop an illustrative style.
  • To push yourself with issue’s and important decisions in your work.
  • Finally to show that you can design and create.


So the main points and restrictions from the brief are as followed:

  • The designs have to focus around the company WWF.
  • Create between 2 – 5 pieces using illustration as the main form of visual communication.
  • Either hand done or computer aided design.
  • No bigger than A1.
  • Underlying message

I would like to say that my pieces following all of the brief, I have created 2 pieces that have been focused around the company WWF, they have both been done using computer aided programs and the main form of visual communication is illustration. The pieces aren’t bigger than A1 and the underlying message which is very subtle but it’s showing the beauty of all animals, so the pieces are a creative stand against animal endangerment.


Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: